Pfizer Australia

Sales Force Support - Touch Screen Based

Crossroads worked very closely with Pfizer's IT Department and their Sales and Marketing Group to develop a product/sales support tool for use by Pfizer's sales force in the field.

The tool was developed to run on Tablet PC's running Microsoft Windows XP Tablet PC Edition, using the pen/touch-screen interface.

The "shell" application was developed in Macromedia Director and embeds product content developed as "interactive product brochures" in Macromedia Flash. The shell application builds menu structures and background versioning control from XML files supplied to the sales reps PC's in a nightly synchronisation run. This determines the particular products the sales rep has in their portfolio, and controls access to the interactive product brochures accordingly.

The "shell" application also gathers information as the sale rep demonstrates the particular product brochure to the client, and can have variable information gathered as part of this process, such as promotion/contest details supplied by the client to the sales rep, or requests for particular product information (email address, etc). This information is derived at runtime from the XML file, and can be changed/updated in the nightly synchronisation runs.

This information is written to Log files on the sales rep PC and is gathered in nightly synronisation runs and loaded to a central database, for analysis and follow up by sales support staff. Some aspects such as emailing of product information are automated from the detail gathered by the sales rep.

The Flash "interactive product brochures" demonstrate product benefits and features, and utilises zoom in/out features with animated graphs to enhance the client experience from a visual and information perspective.

Utilising the Tablet PC functionality a "write anywhere" mask can be overlaid on the screen allowing the sales rep to draw on or highlight particular aspects of the onscreen information. This overlay can be activated or dismissed by a simple button click.